To successfully market your eBook, it may seem illogical to consider speaking engagements when you do not have a physical book to sign and sell, but this form of marketing can actually be very effective. While it’s not the same as a traditional book tour, you can boost your sales considerably.
Start Locally
Start with your local library, book club or school, and offer to talk about your book or share a reading from it. Even though you won’t have print books available, you can certainly create a flyer with a QR code on it that allows your audience to quickly grab the eBook online, using a smart phone or other mobile device.
Target Niches
Regardless of what your book is about, there’s a group that will be interested in hearing about it and meeting you, whether you’re writing about real estate or acrylic painting. Make sure groups in your area and around the country know about your book and your availability for speaking.
Marketing your eBook when you’re an indie author takes time and effort, but the payoff is that you get to keep the profits from the books you sell, not just a small percentage of the profits. And, if you use our EditionGuard DRM service to sell your ebook on your own website, your profits can be even higher.
