People buy things not in response to brilliant marketing (although that is what gets their attention and makes them aware of the existence of a product) but because other people say that it’s worth buying. In fact, according to
WebProNews, peer reviews trump all other forms of advertising in creating a sale. People trust first the people they know and then others who have already risked the purchase. When you’re trying to sell your ebook, book reviews can be critically important to your ability to generate more sales.
Getting Book Reviews
The easiest way to obtain book reviews is to share free copies of your ebook. Target those bloggers who can provide you with unique exposure, as well as friends and family who are willing to write reviews for you. If you receive some spectacular reviews that are very well written, ask permission to use the reviews or quotes from them on your website. If you eventually opt to publish your book in print, you can include those reviews on the book jacket as well.
Book reviews are an important component in your overall ebook marketing strategy, and they can help you reach a larger market. As you sell copies of your ebook, don’t be afraid to solicit feedback from your readers and fans, both to improve your craft and to enhance your marketing potential. Word of mouth can work to your advantage.
