Enhanced eBooks are eBooks that provide more engagement for the reader. Adding interactivity to your eBooks can make them more enticing to readers and provide a richer experience overall; recently To Kill a Mockingbird was released as an enhanced eBook, and the preorders were record-breaking.
There are a number of occasions when enhanced eBooks are recommended:
- Historical accounts. When studying history, it can be invaluable to be able to listen to or watch important speeches embedded in the reading.
- How-tos. From cooking to painting, instructional videos that accompany the text can be very beneficial to the reader.
- Business. Linking to company websites or stock tickers related to a business discussed in a book can provide a more in-depth experience.
- Create a link to have a SoundCloud album play during specific scenes.
- Create quotables that readers can click to tweet while reading, that include a buy link for the eBook.
- Create a link for readers to submit their ideas for casting the movie version of your eBook’s characters.
- Include video messaging from the author at the end of the eBook.