Just as you can reuse, reduce, and recycle to protect the environment, you can repurpose, recycle, and resell your eBooks to continue expanding your readership and growing your visibility as an author. The life of an eBook is never over. In fact, once you've written a few eBooks, you have more options for how to use the material than you could possibly imagine.
Repurpose: Share Excerpts
From guest posts on high traffic blogs to allowing a portion of your eBook to be shared in someone else's publication, repurpose the words you've written by sharing them in other venues and on other platforms. You can require guest posts to include a link back to your website so readers can purchase the title, but sharing the content in different ways can get your name out there.
Recycle: Participate in an Anthology
If you're trying to get your name out there or introduce your titles to new readers, participate in anthology. Allow the first in your series of eBooks to be included in an anthology of eBooks on the same subject. Even if you make little to nothing on the sales of the anthology itself, the purpose is to get your name and your story in front of readers who may have purchased the anthology because of the genre or topic but don't know you. It's great advertising.
Resell: Bundle Your eBooks
One way to get more mileage from eBooks in a series after they have been published is to bundle them together. Whether you have a zombie trilogy or three books on parenting, you may find new life and new readers by putting them all together in one file and selling them as a package deal.
What other ways can you use your existing eBooks to market yourself as an indie author?
