There are a number of reasons authors choose to write ebooks, and just because the publishing medium has changed, that doesn’t mean the reasons for writing have changed. In addition to the standard reasons for writing an ebook, such as having a passion for writing or having a story to tell, there are a number of other reasons to write ebooks.
Establishing Credibility in Your Field
If you are an expert in anything from acrylic painting to model trains, writing an ebook can be a great way to establish your credibility in your chosen field and help others consider you as an expert. Your ebook can also open doors to additional opportunities, from guest authoring niche articles to teaching classes to promoting your business.
Generating Leads
Possibly one of the most popular motivations for writing an ebook is to generate business leads. These ebooks are typically shorter and are offered to readers for free, again serving to establish credibility but with the hope of capturing leads. In order for the interested lead to obtain the free book, they have to sign up for a newsletter or a forum that the author provides. This type of ebook publishing becomes a powerful marketing tool.
Making a Difference
Whether you are trying to change the world or just your little corner of it, ebooks are a wonderful way to share information about your charitable endeavors, your goals or your desire to inspire others.
Why write an ebook?
Why not?
